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Kelsey Qin | Gengen

Kelsey Qin


客户体验与小充类产品 | 安克创新科技股份有限公司
Dubai

Summary

3 years of GTM, overseas sales and channel management experience, deeply cultivating North America, Middle East, Africa and other markets, with cross-cultural business promotion capabilities. Proficient in market entry strategies, product full-cycle launch management, regional 4P formulation, channel expansion and KA operations. English major with TEM-8, can be used as a working language, with overseas residency and frequent business trip experience. Skilled in data-driven decision-making, with practical experience in PSI management, sales forecasting and supply chain collaboration.

Education

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    中南民族大学 本科, 商务英语 Sep 2017 - Jun 2021

Experience

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    客户体验与小充类产品 安克创新科技股份有限公司 Jun 2021 - Mar 2023 • 1 yr 10 mos

    Service optimization and quality promotion: Through structured VOC feedback mechanism, output 20+ product improvement suggestions and achieve 100% closed loop, promoting new product design and quality improvement. User experience and rating management: During batch quality issues, still responsible for improving Amazon rating by 0.6 percentage points, awarded the department's "Star Defense Award" and "Star of Service Quality". Team empowerment and knowledge management: Led the team's learning system construction, output 40+ training notes and standardized documents, improving team business response capabilities.

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    北美市场 | 音频品类(Speaker & Conference Mic) | Base 深圳 安克创新科技股份有限公司 Mar 2023 - Jan 2025 • 1 yr 11 mos

    Responsible for the global launch of the Speaker Select 2S project, leading the regional launch rhythm, pricing strategy, and channel adaptation plan, ensuring the project lands on schedule and covers 7 major regions, driving over $7M in net profit and an O-Margin of over 30% in 3 years. Targeting core KA channels such as Walmart and Costco, deeply analyzing channel internal competition patterns and user profiles, outputting customized product selection and pricing strategies for channels, clarifying product positioning and competitiveness building directions, and effectively connecting product definition with front-end sales teams, successfully launching Boom/Rave series products into Walmart/Costco channels. Successfully led 6 large KA store entry projects, managing the entire process from 0 to 1, ensuring product certification, bulk supply, display stand design and placement, online Listing optimization, and other key aspects, ensuring 100% on-time project delivery. Covering 3500+ Walmart stores, 100+ Costco stores, and 50+ PriceSmart stores, with an estimated annualized net revenue of $9M. Led the GTM process standardization and knowledge system construction, designed training templates and team building mechanisms, achieving a team annual satisfaction rate of 95%+. Promoted cross-departmental collaboration mechanisms to improve product launch efficiency and market response speed.

Skills

  1. GTM
    Expert
  2. Overseas Sales
    Expert

Languages

  1. English
    Native speaker
  2. Chinese
    Native speaker